Everyone knows it's really hard to open a brand new business on your own here in Maine. It's even harder to open a restaurant in Portland, because there are like 50 kabillion. So, here's a pretty cool story!

Michaela just opened the brand-new Sisters Gourmet Deli in Monument Square - and she used social media, specifically snapchat and instagram, to show the progress of renovations and getting the new storefront ready before the grand opening. As she explained to us on the air (listen below), sharing the progress on snapchat generated a ton of interest in the new business, and made people feel like they were part of the process. It's another really cool story about how social media and mobile apps like Snapchat can help local businesses connect with our community. ...and the food is amazing!

Each week, Ryan talks to wicked cool Mainers doing amazing things! Check out more episodes of 97 Seconds here.

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