I was at Hannaford in Portland yesterday to pick up a few things and this truck got my attention, which apparently is what the driver is hoping for.

From a distance it looks like a typical box truck with a logo on the side, but suddenly that logo changed!

This truck uses LED panels on both sides and the rear door to display ads. It's a traveling, animated billboard.

It kept driving around the parking lot stopping and parking in different areas. The ads it was displaying were for MetroPCS which has a location in the Hannaford Plaza.

It's a sneaky way to get around Maine's billboard law and it really gets your attention.