Millennials! Downy sales are down 26% because you aren't buying it, because you don't know what it is. Oh millennials...

Proctor and Gamble figures that since the youngins aren't buying Downy, they just need to teach them what it is and what it does.

So they stuck a GoPro camera in a washing machine. Here ya go millennials - this is Downy.

 

See? Don't you want to run out and buy some today?

You're welcome...a baby boomer.