Sweden’s New Anti-Smoking Campaign Features Coughing Billboards Around The City [VIDEO]
A pharmacy in Sweden called Apotek Pharmacy has launched a new anti-smoking campaign and they've taken it to the streets.
They have put billboards around the city that have built in alarms that can sense cigarette smoke and react to smokers lighting up and smoking anywhere near it. When a smoker get close to the billboard, the model on the picture starts coughing then gives advice on where to get help to stop smoking.