I was looking for hair gel...and then I saw this and my whole day was derailed!




Do you know how long it took me to be able to say Dick's without laughing?

Now Nad's? For men??

Does anyone in marketing think to themselves...'Hey, do you think the public is actually just a collection of 4th graders?'

Well they should - because we are. Or am I being immature? But seriously...Nad's? I did do a little research and discovered this was a WOMAN who came up with this.

According to Wikipedia:

Nad's was developed and founded in 1992 by Australian businesswoman Sue Ismiel. The original product is a tub of natural, green-coloured gel consisting of honey, molasses, sugar and lemon juice. Inspiration for the product came from her daughter's desire to remove the hair from her arms. A "concept" used by her mother and grandmother was "improved" by Ismiel herself, in order to reduce the pain of the waxing process on her daughter. The product took twelve months to develop. Ismiel notified her colleagues at her employment of the result, in which "people wanted me [Ismiel] to bring it in for them to take unwanted hair from their eyebrows and upper lips -- and everybody loved it".


That's nice and all, but it doesn't tell me why it's called Nad's! So, further digging revealed that she has three daughters - Nadine, Natalie and Naomi. Nad's is for Nadine.

Ahhhhhhh, it all makes perfect sense. And to be honest, I should probably stop giggling and buy a tube!


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