A Top Maine Liquor, Fireball Whisky, Releasing ‘Crierball’ Allowing Football Fans to Drink Rivals’ Tears

This is both beautiful and a disaster at the same time, it's a beautiful disaster.

Fireball cinnamon whisky, which is actually made in Canada yet bottled out of Lewiston, Maine, has figured out how to let die-hard football fans drink "rea"l tears of their enemies.

It's called Crierball, where you can quite literally drink the tears of your biggest football rivals.

The limited-edition release will mix "emotion with flavor for an unforgettable drinking experience" to "capture the true spirit of game day, blending the emotion of nail-biting finishes and heartbreak with Fireball’s iconic cinnamon-sweet flavor," Fireball had told PEOPLE.

The brand is actually going to facilitate "tear collectors" according to their Instagram page who will collect real tears of fans leaving football stadiums all across the U.S.

Once they've got the human tears, they'll send them off to their facilities to be made into a version of their whisky.

For the full run down of that process, click fireballwhisky.com.

This is so weird and so awesome at the same time.